How drones benefiting real estate marketing? Find out here.

The first hurdle in real estate marketing is selling a dream. After all, if you can’t get potential buyers to view a property, you won’t sell it. And what better way to sell that dream than to give clients the best possible views of it, whatever it may take to get those shots?

Real estate agents have increasingly been turning to drone technology to provide stunning aerial images of properties and land for sale in recent years. These shots offer something new and exciting in real estate marketing that makes the agent modern and innovative. They also allow views of the entire site, which help buyers create a vision of their perception after putting their stamp on the place. Many larger sites cannot be viewed in a single image. In such cases, drones provide an opportunity to stitch together a series of shots, give a 360° panoramic view, or even take videos, thus enhancing the ethnicity and distinctiveness of the property.

So, let’s take a look at some of the key benefits of drones in real estate marketing.

Location, location, location

The whereabouts and location of a property are some of the most considered factors in the real estate business. A buyer would always look for proximity to the best schools, transport links, and relevant workspace and commercial space. The amenities and services prevailing in and around the specific site determine the site’s value. Certain buyers would opt for calm and quiet areas with beautiful views, lushes, and landscapes. This mostly depends on the project type: a farmhouse or even a beach bungalow. Telling people spectacular views from the bedroom window is one thing; showing them is another thing altogether.

With Drone technology, we stand a better chance of impressing the buyer by showing them larger 3Dviews and better detailing. There will not be necessary to calculate measurements or make predictions based on 2D maps. The real estate agent will quickly provide clear views and proximity to nearby services. According to a survey taken prior to the pandemic, 86% of homebuyers learned about their neighborhood and facilities using videos advertised by the realtors. And that was before the increase in tech and remote consumerism that defined 2020.

Earlier, aerial images were either of inferior quality or highly expensive. But nowadays, drone technology has made the realtor’s job easy, precise, and most of all, cost-effective. Whether real estate agents buy their drones or commission drone footage and images, spectacular photography and videography are now easily affordable. And when you consider that drone-captured imagery has seen an increase of 68% in closed deals in some areas, the math does itself.

Improve the quality of viewings

Real estate agents are matchmakers. Their primary role is to match the right people to suitable properties. In the old days, this meant trying to describe the features of a property with the aid of just a couple of still images taken on a standard camera. And too often, this led to people liking the comprehensive description and sound of a property, which lasted until the buyer saw the property for real and realized that it was not for them. That meant wasted time for both agent and client and a wasted opportunity – both would have preferred to spend their time and effort on a viewing that might lead to a sale. 

Good quality, actual footage of the site can have the opposite effect. Buyers see the features each property has to offer and what is around it. There will be no surprises when they enter the neighborhood and no shattered dreams when they see the relationships between the different aspects of the site. This transparent deliverance creates a better bond between the buyer and seller, thus bringing the agent a better reputation. Professional drone pilots will capture the best views, so the property is shown at its peak. This is something that traditional cameras used at ground level can’t compete with.  Another significant benefit of drones in real estate marketing is that the quality of views is highly intense. This, in turn, boosts conversion rates and the prominence of the agency. 

Buyers love them

We’ve talked about the benefits of drones in real estate marketing from the agent’s point of view, but the truth is, it’s customers that love them. Buyers who actually have a location in mind; customers who want to see the proximity of services or take a tour of the town; buyers who know the property and begin to develop in their mind’s eye exactly what their new life will look like- For all of them, drone-based aerial images is the best solution. That’s why 83% of buyers prefer real estate agents that use drone technology to capture images than the traditional ones. So, ultimately, the buyers who want top-quality aerial images of the location get a clear picture of the place before visiting it in person. That way, they can only travel to properties that they have a genuine intention to buy.

The added bonus or the icing on the cake for the real estate agents is that buyers can fall in love with the property even before their visit. Drone imagery creates positivity and a buzz around buying a property that cannot be matched by 2D photography and a few lines of text. Real estate is about selling more than just a home. It’s about selling hopes and dreams. It’s about showing buyers the lifestyle they could have if and when they make that purchase. Well-shot and edited drone footage can help draw people in and ramp up the excitement.

In addition to the excitement factor, potential buyers can also see the roof of the property, which will also help increase confidence if in good condition. Viewing the property from all angles is another excellent way to impress clients and help dispel fears about the aspects that can’t be seen. 

Drones have made a massive impact on society in recent years. Something that was once seen as a pipedream is now a reality in all sorts of sectors right across the world. The quality and quantity of footage and images obtained using drones are far beyond what was once imagined in the real estate world. Buyers expect that such technology is available to assist them in purchasing the property. After all, whether it is buying to live in, rent out, or for commercial purposes, the property is a significant investment and the largest purchase we will ever make for many of us. So, why not use the technology at our fingertips to make sure we get it right?